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US Open Snowboarding Championships

Gretchen Bleiler took 3rd in Women’s Halfpipe with style wearing pieces from her signature Oakley GB Collection. Burton did a pretty fantastic job with the tie-dye event jackets.  Tricia Byrnes does a...

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Nike’s JUST DO IT: 25 Years Old

There are clubs you can’t belong to, Neighborhoods you can’t live in, Schools you can’t get into, But the roads are always open. Just do it. It is fair to say that Nike’s ‘Just Do It’ quickly...

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JUST DO IT: Picabo Street

The wind howls because it knows it has to race me.  Just do it. Mademoiselle, April 1996 What is it you want in this world?  What would leave you satisfied? Picabo Street is never, ever satisfied....

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